GOOG
Alphabet Inc.
Google Search, YouTube, Android, Google Cloud, Waymo self-driving. Track real-time insider trading activity, SEC Form 4 filings, and executive stock transactions.
Insider Buys
9
$94.33M
Insider Sales
6
$53.99M
Total Volume
$148.32M
15 transactions
Net Activity
+$40.33M
Net buying
Sentiment Rating
Strong AccumulationCEO Conviction Index
High Conviction Accumulation
Key Drivers
- •Moderate accumulation: purchases represent 64% of total transaction value.
- •Cluster buying: 5 unique insiders purchased shares, showing strong alignment.
- •CEO buying activity detected. When chief executives put their own money at risk, it is historically a strong bullish signal.
- •CFO buying activity detected. Statistical studies show CFO purchases have high predictive power due to their direct visibility into balance sheet details.
- •Ultra-high accumulation: total purchase value exceeds $10M.
- •Significant liquidation: total sale value exceeds $10M.
Score Methodology
The Insider Confidence Score (1-100) measures executive conviction. Starting from a neutral 50, it adjusts based on:
- +15Strong Buy Ratio: Purchases > 70% of volume (or up to -15 for heavy sales).
- +20Cluster Buying: ≥3 unique insiders buying within a 30-day window.
- +15CEO Buying: CEO committing own capital shows high conviction.
- +10CFO Buying: CFO purchasing shares shows financial alignment.
GOOG has an insider buy conviction of 64%, compared to the Technology sector buy average of 45%.
Sundar Pichai
CEO
$38.29M total
VP Operations
VP
$32.66M total
Ruth Porat
CFO
$28.28M total
Board Director
Dir
$25.72M total
Chief Operating Officer
COO
$23.37M total
Over the last 90 days, corporate insiders at Alphabet Inc. (GOOG) engaged in a total of 15 transactions reported via SEC Form 4 filings. Among these, 9 were open-market purchases and 6 were sales. The total volume of insider trading reached $148.32M.
The net insider activity for GOOG shows a net buying bias of $40.33M. This activity represents a 64% buy ratio, suggesting that insiders are currently neutral on the company's near-term outlook relative to recent history.
The most notable individual transaction was a Purchase by VP Operations (VP), who traded 45.5K shares valued at $14.80M on Oct 6, 2026.
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FAQs About Alphabet Inc. Insider Trading
Answers to common questions regarding corporate filings and executive sentiment for GOOG.